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Approach to Website Design
In today's hyper-paced world, a website is no longer a luxury--it is practically a requirement for doing business. The most valuable real estate is screen real estate on the internet which announces your presence and communicates your message--not just locally, but to the entire world, 24/7. And the clearer your message, the more powerful.
If you know what you want in a website, Gerard will work with you to turn your concept into reality. But if you're like many of us who want a website but are not quite able to articulate it, Gerard will start with a simple design and work with you to evolve it. How far you evolve it is up to you.
Either way, Gerard is uniquely qualified to produce a website for you, with valuable and practical experience in newsletter writing and production, photography, user interface design, and software development. By handling all aspects of design and production, Gerard ensures that your website communicates a clear, consistent, and quality message in an aesthetic presentation.
Each client's situation is unique and deserving of individual attention. Gerard will gladly meet with you to discuss your needs and develop a plan.
Examples of Websites
Common Ground Organic Garden Supply and Education Center is a nonprofit, community organization run largely by volunteers.
When their webmaster departed, Manager Patricia Becker asked Gerard to help. Gerard created a new, cleanly coded site (using CSS for layout) with attractive colors and rounded corners; tightened up the organization, navigation, and presentation; and worked closely with the manager to update content.
Easy to use, the website publicizes Common Ground's mission; lists their many classes, taught by local gardening experts; and provides planting calendars, fertilizing methods, and other gardening information.
The new website has drawn many compliments.
This is a Macromedia Flash presentation of photographs from the French Meadows Summer Camp, held annually in the Tahoe National Forest. It is designed for viewing at a screen resolution of 1024x768 with sound, preferably on a high speed connection. Photographs are by Gerard. This supplements the main Summer Camp website written in html; see below.
Lorinda Menchavez individually designs and hand-sculpts elegant figurative sculptures, serving ware, and accessories. She works in porcelain, fine-grained stoneware, and terra cotta clays. She provided some very high quality, beautiful photographs, along with text about herself and her work. Gerard worked with the photos in Photoshop to achieve the best mix of image quality and file size, and edited the text extensively to read and flow easily. He designed a clean, unobtrusive website which supports and shows off her exquisite art.
Foothills Park is an extraordinary 1400 acre nature preserve owned and maintained by the City of Palo Alto. The Friends of Foothills Park is a dedicated group of volunteers who assist the park staff in a wide range of activities.
Gerard worked with the Friends to develop a website to do the following:
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Introduce Foothills Park |
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Introduce the Friends of Foothills Park |
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Explain non-native plants and the problems they cause in the park and throughout California and the West |
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Invite people to volunteer with the Friends on Sunday mornings, when they remove invasive weeds from Foothills Park. |
The Friends provided the text and some photographs, including a beautiful set of wildflower photographs. Gerard took additional photographs as requested, prepared all photographs with Adobe Photoshop, and designed and implemented the website. Also, he set up web hosting (FriendsOfFoothillsPark.org) and a second domain name (FOFPark.org), both at low cost.
Gerard has written the newsletter of the Peninsula Macrobiotic Community since 1990. Several years ago, a member of the group, Robin Silberling, created a website featuring the newsletter and dinner menus (by Chef Gary Alinder). Robin recently moved out of the area, so Gerard took over the site and refined each of the four main pages with new formats and colors; only the top portion of the frame remains from Robin. The pages are designed to appear the same in different browsers: Internet Explorer 5 and later, Netscape 4.x, Netscape 6.x and later, Mozilla 1.6 and later, and Firefox 1.0.
Sinnott & Company was founded in 1984 by Samuel Sinnott, AIA, in Menlo Park, California. In the years since, the company has compiled a long list of satisfied clients in the South Peninsula of the San Francisco Bay Area, for both residential and commercial projects. Gerard collaborated with designer Gat Slor on this website, which features numerous photographs of projects (edited and optimized with Photoshop for the best combination of photographic quality and file size), and an attention-grabbing, frequently-asked-questions (FAQ) format to describe the company's approach to doing business. Gerard and Gat produced a website for a very busy client who had only limited time to spend on it.
Lovelyn Voorhees designs and produces Submarine-inspired notecards, pins, and prints. Her husband serves in the submarine service (and hopes that people buy her stuff so he can retire). The website design and text (with input from Lovelyn) are by Gerard. The website features DHTML.
The George Ohsawa Macrobiotic Foundation sponsors the French Meadows Summer Camp every year; the 2010 Camp will be the 41st Annual. Most of the text is taken from a printed brochure produced by the Foundation. Website design and photographs are by Gerard. The many pages making up Photo Galleries 2002-2004 were generated by a computer program; each page preloads the next image.
For a course at Foothill College, Gerard stored 11 sets of Submarine-inspired artwork (image references and details) by Lovelyn Voorhees in XML files. The Final Project uses various XML methods to display the data. Requires a recent version of Internet Explorer.
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